Jen Scoular

Represents the  Avocado Sector

Jen joined the Avocado Growers' Association & Industry Council as CEO in 2011 after completing a four year posting as New Zealand Consul General and Trade Commissioner with NZ Trade & Enterprise at the New Zealand Consulate in Germany. The Avocado Growers' Association & Industry Council’s strategy includes the following objectives

  • To sustain profitability for New Zealand avocado growers by maximising orchards gate return
  • To enhance the competitive advantage of the New Zealand avocado industry by consistently attaining a premium over competing product.
  • To position the New Zealand avocado industry for the future through maximising opportunities and anticipating threats through innovation and application of new knowledge.
  • To communicate knowledge and transfer technologies to the industry which promote investment and growth with value
  • Set strategic framework and governance platform to encourage investment and growth.

In 2010-11 the Avocado Sector :

  • had 1600 growers on nearly 5,000 hectares,
  • produced export and local market sales of $67.9 million in the 2010-11 year and
  • exported fruit to over 10 countries.

Recent plantings and a targeted industry vision  (12 million trays with an industry value of $250 million by 2015) should result in substantial growth of the Avocado Sector over the next 5 years.


Contact Details

Phone   +64 021 741 014