PMAC (Plants Market Access Council) is a cross industry government body that works to optimise market access for the Horticultural and Arable (plant) export industries. It is a strategic partnership between the Ministry of Primary Industries (MPI), Ministry of Foreign Affairs & Trade (MFAT) and the horticultural and arable industries. PMAC develops and implements strategies for New Zealand's market access and export assurances programme for plants and plant products.
PMAC was formed to promote industry input into the direction and implementation of MPI's efforts to develop market access programmes for horticultural and arable exports.
PMAC's purpose is to contribute to optimising economic returns to New Zealand through universal, sustainable and profitable market access for plant products.
PMAC's mission is to provide strategic leadership to drive market access for New Zealand plant products through a partnership between industry and government agencies
PMAC through its advice to Government is working to deliver the following goals:
The Society itself (governance and general meetings) is funded from membership subscription. The subscription is set on an annual basis and is currently: