In 2011 PMAC agreed a new strategy to guide its activity between 2011 and 2015 . This strategy was revised in 2013 and is a joint strategy for the plants industry with government; covering the full range of technical market access issues and providing direction for all activity undertaken within MPI that deals with.market access issues for plant products. The updated strategy is availbale here
The strategy has been designed to support the market access component of a number of relevant strategies including but not restricted to:
The Strategy identifies 6 Goals and articulates a set of business strategies to facilitate delivery of these goals. The 6 Goals are
To describe how these goals will be delivered the strategy includes a set of Success indicators to measure progress.
The PMAC Annual Report will report progress against each goal.